Fastener magazines and publications can improve your export potential. In this electronic age reasons to use fastener magazines still exist, fastener magazines are seen as a trusted source of information and are kept and referred to. The news items spark conversations in the fastener industry with access to historical networks of common interest working hand in hand with digital media.
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As far as magazines go, I believe that printed media will survive. It's not the print experience that's been hammered these past few years so much as print business models, they've been taken to the woodshed to be reinvented. The joy of settling down with a good magazine/book and a mug of something warm is still very seductive and very easy to enjoy for most people. Further, I'm not yet convinced that anyone or any one device has cracked the code as far as magazines go. Kindle does a great job with books and iPad isn't far behind, but the special interest magazine experience remains uniquely special. There will probably be fewer magazines and they'll possibly get smaller and go deeper into niches, they are already becoming much more editorially driven, I hope that they will survive.