Branding Improves Recognition

One of the major components of your brand is your logo. Think of how we instantly recognise the ‘M’ of McDonald's. Your logo is the face of your company making your logo design critical. Your simple logo graphic will be on every piece of correspondence, literature and advertising. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company. 

Branding Creates a professional appearance building credibility and trust. People are more likely to purchase from a business that appears polished and legitimate. Emotional reactions are hardwired into our brains, and those reactions are very real influencers. 

Branding Supports Advertising another component of your brand. Both the medium you chose and demographically targeted for advertisements builds a brand. Too narrow an advertising focus, and a company risks being “pigeon-holed” and losing their ability to expand into new markets. Too broad a focus and the company fails to create a definable impression of the company in the minds of would-be customers. 

Branding Generates New Customers enabling you to get referred business. Would it be possible for you to tell a friend about the new phone you love if you couldn’t remember the brand? A significant reason ‘brand’ is the word used for this concept is that the goal is an indelible impression. As the most profitable advertising source, word of mouth referrals are only possible in a situation where your company has delivered a memorable experience with your customer. Profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand.

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